Longevity · UK / EU
NMN / NAD Supplements
High-purity cellular health formulation in a premium capsule format. Positioned around bioavailability, verified potency, and compliant European manufacturing.
Capsule · 60ctClinical aestheticDTC
Supplement Brand Fast Track
Your Supplement, Made. No Crazy MOQs, Compliance Nightmares, or Marketing Guesswork.
A full product development service, not a supplier directory or broker list. We take you through concept, formulation, commercial review, manufacturer matching, quoting and direct introduction.
Tell us what you're planning to launch and we'll confirm whether the Fast Track is the right fit.
UK, EU & US compliant manufacturingDTC & retail-ready buildsBuilt by operators, not consultantsHuman & pet supplement specialistsVetted manufacturers across 3 marketsEnd-to-end brand developmentDirect supplier introductionsUK, EU & US compliant manufacturingDTC & retail-ready buildsBuilt by operators, not consultantsHuman & pet supplement specialistsVetted manufacturers across 3 marketsEnd-to-end brand developmentDirect supplier introductions
“Secured a low MOQ that made launching realistically possible.”
Founder, MagFit
“Agreed price with a manufacturer within a week.”
Shaun C, Rubeth's
“Found a reliable supplier and a fantastic price.”
Kevin R, Nudge
Sound familiar?
01
You've got a formula, or an idea for one. What you might not have is a manufacturer who can make it at a low MOQ, or a clue what you should actually be paying for it.
02
You've got ingredients you want to use. You're just not sure which ones you're allowed to use, or what you can actually say about them.
03
You've got a product. What you don't have figured out is a way to get it in front of anyone who'd actually buy it.
04
You've got a product ready to sell. What you don't have is a store, an email list, or anyone waiting to buy it.
Here's how we help fix that:
1
Our in-house pharmacists help build or validate your formula, and set a realistic target cost against a retail price your customers will actually pay.
2
We match you with one of our vetted local manufacturers, at a price and MOQ you can actually commit to.
3
Optional
We handle your Instagram setup & strategy.
4
Optional
We build your store, your email flows, and help you pre-launch, so you've got an audience waiting to buy on launch day.
Categories we've built in
We've likely built it before.
From cognitive stacks to perimenopause support, these are real products we've built. Your brand doesn't need to fit a template, it needs a team that's already navigated your category's compliance, format and manufacturer landscape.
Cognitive Performance · UK / EU
Focus & Nootropic Stacks
Synergistic nootropic stack designed for sustained mental clarity. Formulated with clinically validated dosages and zero proprietary blend fillers.
Capsule · 60ctClinical aestheticDTC
Pet Wellness · UK / EU
Pet Supplements
Veterinary-guided functional soft chew format. High-retention category with high customer lifetime value and low own-brand competition.
Soft ChewJoint HealthLow MOQ available
Hormone Support · UK / EU
Perimenopause & Hormone Support
Targeted botanical and adaptogenic blend tailored for the 35+ demographic. Strong repeat-purchase dynamics and high community loyalty.
Capsule or PowderDTC-firstGMP-compliant
Beauty & Active Wellness · UK / EU
Collagen & Skin Blends
Hydrolyzed bioactive collagen peptides formulated for skin hydration and joint support. High-margin DTC favourite with strong social proof.
Powder / TubProduction-readyDTC
Sleep & Recovery · UK / EU
Premium Sleep Formula
Chelated magnesium, botanical adaptogens, and calming amino acids. High-intent search category with high subscription adoption.
Capsule or GummyAdaptogensDTC-first
Gut Health · UK / EU
Probiotic & Prebiotic Blend
Shelf-stable spore-forming cultures paired with prebiotic fiber. Broad consumer appeal with retail-ready compliance and packaging.
Capsule or SachetBroad demographicRetail-ready
Optional add-ons
Need help with branding & marketing?
Having a product isn't the same as having an audience to sell it to. If you need your store built, your email flows running, and your ads set up, we can handle that too.
Organic Setup for Instagram
Social brand identity, packaging and a nine-post launch pack built to earn trust before any ad spend starts, content pillars, brand mood board, and captions written for discoverability.
Pre-Launch, Shopify & Klaviyo
Your Shopify store, built and optimised for conversion, a pre-launch sequence to build a list before you're live, Klaviyo flows set up to convert and retain from day one, and a Meta Ads campaign to bring traffic in.
Four stages. One clear path.
End to end product development in six steps: concept, formulation, commercial review, manufacturer matching, quoting, and direct introduction.
Week 1
Discovery & scope confirmation
Strategy Call to map your concept, target market and goals. Scope and investment confirmed.
Weeks 1-3
Formula development
Ingredient selection, formulation direction and compliance review, built around your positioning.
Weeks 3-10
Manufacturer pathway + optional add-ons
Manufacturer matched to your MOQ and market. Add-ons (design, Instagram, Shopify, Klaviyo) run in parallel if selected.
Weeks 8-12
Launch preparation & handoff
Compliance documentation in hand, manufacturer relationship transferred to you, ready to launch.
The people in your corner
Not consultants. Operators.
Founder, The Formula+ & CJK Sourcing
Cat K.
300+ supplement brands built. Background in technical sales and leadership with deep expertise across formulation, manufacturer sourcing, regulatory positioning, Amazon, DTC growth, branding, and go-to-market strategy.
300+
brands built
UK/EU/US
markets covered
Human/pet
supplement specialist
Organic Instagram & Content Strategy
Rachael
Rachael has created content professionally for years, across her own personal brands as well as for others. She helps brands build their voice, online presence, and content strategy on Instagram.
Meta & E-commerce Growth
Charles
Shopify and Meta partner who builds and scales e commerce brands. He's sold three brands and is actively launching new brands. He's not teaching from a textbook, he's in it daily, obsessed with Meta ads, creatives, and offers that convert.
Head of Community
Elena
Elena is the operations brain behind our online community of supplement brand founders The Formula+. She is focused on maintaining operational excellence, quality, accountability and a high-signal founder environment.
TikTok & Social Growth
Tamara
Tamara is a TikTok and social media growth specialist with expertise in running campaigns, creative production, and performance marketing. She knows exactly what content actually converts.
Compliance, Copy & Nutrition
Vicki
Registered dietician and compliance specialist with deep expertise in UK and EU supplement regulations. She covers claims and product copy, so your brand says the right things without putting the business at risk.
Pricing clarity
Investment, explained upfront.
No hidden fees. No surprise add-ons. You'll know the investment before you book anything.
Supplement Brand Fast Track
£1,995paid in full
One investment to take your concept from idea to a manufacturer-ready product.
Complete end-to-end product development · No open-ended agency retainers
- ✓Custom formula built around your concept by our pharmacist & dietary formulation chemist
- ✓Compliance considered from the start so the formula is developed with your target market in mind
- ✓Matched with a vetted UK/EU manufacturing partner suited to your product, format and requirements
- ✓We manage the quoting process and help keep the product commercially realistic within your budget
- ✓Direct manufacturer introduction so you can move forward with production confidently
Tell us what you're planning to launch and we'll confirm whether the Fast Track is the right fit.
Want more? Add these on:
- +Label compliance templates & checks — from £295
- +Brand identity
- +Organic Instagram strategy, your first 9 posts done for you — from £695
- +Shopify store setup, pre-launch campaign & Meta Ads — from £2,995
What Founders Say.
Formulation, sourcing & compliance
“They opened doors we didn't even know existed. The knowledge of formulation, sourcing, manufacturing and compliance is exceptional.”
Abe, Juici Supplements
Manufacturer sourcing & deal negotiation
“Amazing from start to finish. They connected me with a responsive, professional manufacturer and secured the best deal possible. The whole process was smooth and stress-free. If you want to save time and headaches, work with Cat - she'll get you results”
Pete, Happy Fridays
Supplier sourcing, pricing strategy, MOQ negotiation
“They have been absolutely incredible in supporting me on my journey as a first-time founder. They helped me secure a great price and a low MOQ for my first product, which made launching realistically possible. I genuinely couldn't recommend them enough.”
Founder, MagFit
UK supplier sourcing, pricing support
“They were absolutely first class in helping us launch our supplement. They went out of their way to find a reliable UK supplier and secured a fantastic price for our products.”
Kevin R, Nudge
UK manufacturer sourcing, commercial guidance
“They helped me move forward fast. We had an agreed price with a UK manufacturer within a week. Their experience and contacts were invaluable in shaping the final stages of my product.”
Shaun C, Rubeth's
Market research, formulation, supplier sourcing
“Working with them as my supplement sourcer was an incredibly smooth and professional experience from start to finish. I was confident my brand was in safe hands throughout the process.”
Gianmarco, Novacore Nutrition
From concept to manufacturer-ready, without getting stuck on MOQs you can't commit to.
Not a supplier directory or broker list. Full product development managed end to end, from concept and formulation through to your manufacturer introduction.
Start My Fast TrackTell us what you're planning to launch and we'll confirm whether the Fast Track is the right fit.